2022/12/9
・香港エクスプレス Assistant Manager, Marketing and Public Relations（日本）
Role Purpose
Develop and manage digital marketing campaigns (including but not limited to always on SEM, O2O campaigns, Digital Display Ad, eDM and social media) to achieve company’s KPIs in online / offline sales leads acquisition and brand building by working closely with relevant departments, external agencies and partners
Manage and measure the social media and its strategy in Japan market through regular social media post, manage customers sentiment /comment and regular analysis
Devise strategies and manage to drive online traffic to the company website that complement the overall communications strategy
Evaluate local marketing activities, customer feedback, market conditions, new technology and competitor information and create reports which company requires
Ensure consistency of the brand presence in Japan including tonality in Japanese language through all customer touchpoints
Liaise, coordinate and negotiate with various external parties such as agency, suppliers, airports and government offices for marketing activities and their support
Seek and work with external other brand partners to run joint marketing campaign to obtain the best synergy effect
Assist and manage events / launches and represent the company at such events
Support PR/media relationships in Japan
Support ad-hoc duties/projects as assigned
The Ideal Candidate
Degree holder in Marketing or related discipline
Minimum of 3 years hands on digital marketing and social media management experience in travel / hospitality industry, digital marketing agencies or MNC regional marketing role
Have a strong understanding and handle of digital marketing and their functionalities
Understanding of SEO, SEM and other online techniques, and how to set up sites and campaigns to ensure they are optimised for search engines.
Proficient understanding of popular Social Media Channels in Japan: Facebook, Twitter, Instagram etc.
Basic Japanese copy writing skill
Self-motivated, proactive, good team player and work efficiently to meet deadlines
Strong numerical and analytical skills with proven ability to run detailed and comprehensive analysis for optimization
Excellent communication, presentation and negotiation skills, both verbal, written in Japanese, English and interpersonal.
Proficiency in PC operation / MS Office.
PR/media relationships experience is plus
Working location: Tokyo.
Your Future Work Life
Fly anywhere we fly for free with your friends and family to explore the world
Open office to collaborate, connect and share great ideas
Energetic and multicultural teammates from up to 50 nationalities!